Shopping in old Milan’s youngest boutiques: “Dove” – Corriere della Sera

Away from the noise of the fashionistas districts and from the big fashion names, the area between Corso Magenta and Via San Giovanni sul Muro has many new little stores and craft shops. What to buy? Children clothes, trendy make-up, garden furniture and jewelry. The favorite picks of Milanese ladies.

Recently the old city district has become the heart of the most elegant and refined shopping. Away from the hubbub of the big brands, away from their noisy shops and intrusive logos, the area of Corso Magenta, Via San Maurilio, via Santa Maria and Via San Giovanni sul Muro looks like a discrete crossroads of alleys with splendid aristocratic houses and beautiful gardens hidden behind fences.
Here there is always room for craft shops and we have still the chance to hear the Milanese dialect spoken by the residents of the neighborhood or to delight our palate at Oldani (Via Santa Maria alla Porta 14, phone 02.878064), the gastronomy-butcher officially recognized as one of oldest shops in Milan. Right after, Via Meravigli 17 immediately puts you in good spirit with its glamorous, colorful, ironic and different windows. Madina (phone 02.86915438), it’s the makeup shop created by Madina Ferrari, a color artist with passion for theater and arts. Her talent was to transform the gloss into a trendy accessory. Just across the street, in Via San Giovanni sul Muro, we find Fiore all’Occhiello (phone 02.72002452), a small goldsmith showcase devoted to earring addicted. At Fiore’s we are sure to find always new designers and unusual combinations of materials.
For vain men the right place is instead Calé Fragrances Author (phone 02.80509449), located in Via Santa Maria alla Porta 5 inside one of city’s most beautiful Eighteenth century buildings. Its wooden shelves display a selection of very rare perfumes brands both for men and women. From the narrow Via Borromei, we reach Via San Maurilio, nowadays a very popular street with many small and special shops.
The Gardens of Via San Maurilio (phone 02.80583154) is an outdoor furniture and home store where everything is spiced with great taste. Few steps and the number 14 is linen-mania with Libeco Home Store (phone 02.72003342), one of the three shops in the world of the Belgian brand producing the finest linen since 1858. Provencal taste mixed with high class products choice.
In the quiet Via Nirone, the children clothes store AmeliaeMoebimbi (phone 02.45495663) offers rompers, T-shirts and dresses of unmistakable French flavor. The same applies to Donatella Pellini (Via Morigi 9, phone 02.72010199), the jewelry and bijoux designer preferred by upper class ladies. She opened three stores in the city but the one of Via Morigi, located next to the her workshop, deserves an Oscar just for its décor pieces discovered by Donatella in antique markets.
Source: Corriere della Sera